Hawthorne Direct Promotes Paul Allen to Vice President – Creative Director

FOR IMMEDIATE RELEASE

FAIRFIELD, IA - Hawthorne Direct, the full service direct response television agency, is pleased to announce the promotion of Paul Allen to Vice President, Creative Director.

Hawthorne Direct Founder, Chairman and Executive Creative Director, Timothy R. Hawthorne, said, “We are incredibly proud of Paul’s contributions and role at Hawthorne Direct over the past three years. His expertise at scripting Long Form programs and Short Form spots have made him a creative director and writer in high-demand. He is definitely deserving of this promotion.”

“Paul’s creative insights and contributions have boosted the marketing campaigns of many prominent products and companies. He is an award-winning writer/producer/director boasting perhaps more shows ranked in the top 50 of the IMS report than any other single person. His directing and production background gives him a unique perspective on scriptwriting.”

Allen is located in Hawthorne’s Los Angeles office located at LA Center Studios and oversees Hawthorne’s Creative division and the work of Creative Director, Melissa Higgins. He is responsible for developing overall creative concepts for television and internet Videoactive ™ campaigns, overseeing their execution, and working with clients to ensure satisfaction. Allen has worked in direct response television for over 15 years. His portfolio of clients includes AOL, Clorox, Microsoft, NutriSystem, Orange Glo, Oreck, Proctor & Gamble and more. His prior experience includes both traditional spot production and independent film production.

He continues to lead Hawthorne Direct's west coast office with Director of Client Services Jessica Hawthorne-Castro. Hawthorne-Castro handles marketing and account services for the agency's west coast client base.

To arrange a meeting with Allen or to schedule a visit to Hawthorne Direct’s western regional office please call 310.248.3972 or e-mail Solutions@HawthorneDirect.com. Further information about Los Angeles Center Studios can be found at www.lacenterstudios.com.

The west coast office is located at Los Angeles Center Studios, a 20-acre campus just west of downtown Los Angeles. The supportive, synergistic environment has created a dynamic community for individuals in the film, television, music, gaming, and other creative industries. Los Angeles Center Studios boasts six 18,000 sq. ft. soundstages, outdoor decks with views of the downtown Los Angeles skyline, 400-seat state-of-the-art theatre/screening room, 20 acre campus available for filming, Flix Café, Be Well Spa, executive boardrooms, private streets, 1,200 Subterranean parking spaces and more. Los Angeles Center Studios is home to numerous television shows including "Mad Men" and "Numbers." The studio has hosted events for such distinguished clients as Sony, the NBA Player's Association All Star Party, "Maxim" magazine, Magic Johnson's Midsummer Night's Magic, Activision, PriceWaterhouseCoopers, Electronic Arts, DreamWorks, General Motors, AOL/Time Warner and the Magic Johnson Foundation.

The west coast office is located at:

Hawthorne Direct
LA Center Studios
1201 West 5th Street
Suite T340
Los Angeles, CA 90017
310.248.3972

Hawthorne Direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, teleservices and fulfillment management, integrated marketing and videoactive™ initiatives. Hawthorne is celebrating nearly 25 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA), the Direct Response Marketing Alliance (DRMA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 1-641-472-3800, or visit www.HawthorneDirect.com.